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Cultivate 2026

Tuesday, February 17, 2026 at 12:00 AM (EST) to Wednesday, February 18, 2026 at 1:00 AM (EST)

Event Details

Cultivate is designed to be a peer to peer networking event. As such, registration is limited and NAA reserves the right to reject the registration of anyone that does not meet the requirements. 

Education

The Cultivate program is designed by rental housing industry senior leaders and focuses on the current issues and how to solve them.

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sara ross

Keynote Speaker: Sara Ross

Leadership and Workplace Expert

The LeadFULL Way: Where Excellence Meets Energy to Expand Leadership Capacity, Foster Enduring High Performance, and Fuel a Vibrant Life

In an increasingly uncertain, AI-accelerated world, the numbers tell a troubling story: 61% of leaders feel unprepared to navigate today's complexity, 62% are disengaged, and nearly half the workforce is running on fumes. To address these pressing challenges, organizations like Microsoft, Deloitte, PepsiCo, Wells Fargo, the American Medical Association, and the U.S. Navy turn to leadership and workplace expert, Sara Ross and her LeadFULL™ framework— a vitality-powering, human-centered approach to leadership excellence.

Grounded in research but geared for real life, Sara works at the intersection of organizational culture, emotional intelligence, and energy management. Her pioneering multi-year study on workplace vitality formed the foundation of her bestselling book, 'Dear Work, Something Has to Change.' Known for her trademark energy and status-quo-challenging style, Sara Ross embodies her title of Chief Vitality Officer. Her conviction to reigniting a sense of aliveness in a world seemingly designed to smother it out has earned her recognition as a 2023 Women of Influence by SUCCESS magazine and the Global Gurus Top 30 Motivational Speakers list for 2025.

Education Session Highlights

AI and the Wild Wild West of MFH: Taming Risk, Driving Results

Stop the Blame Game: Reclaiming Radical Accountability Even When It Hurts

Digital Overload, Diminished Returns: How Tech Fatigue is Undermining Your Bottom Line

2026 Emcee: Peter Lynch

Peter Lynch is Chief People Officer and board member at Cardinal Group Companies, a visionary leader at the intersection of people, technology, and the future of work. A noted Fortune 500 global executive, Peter brings deep expertise across Operations, HR, and IT.

Passionate about the evolving relationship between AI and the human workforce, Peter explores how emerging technologies can augment leadership, transform talent strategies, and enhance the employee experience while keeping authenticity at the core.

A TEDx speaker renowned for his electrifying connection with audiences, Peter resides in Denver, Colorado, and has inspired leaders on five continents with his message of success through authenticity.

Registration is through NAA:

Cultivate | National Apartment Association

Early Bird Registration: $1,195 (until January 7, 2026)

Regular Registration: $1,395 (January 8 – February 16, 2026)