Master the Mystery Shop
Join two of CTAA's Members on an educational leasing journey!
Event Details
Ever wonder what your community looks and feels like through the eyes of a prospective resident? Master the Mystery Shop is an interactive, results-driven class designed to help leasing professionals, managers, and onsite teams turn secret shopping feedback into a powerful tool for growth.
In this session, you’ll learn how mystery shops are conducted, what evaluators are really looking for, and how to confidently navigate phone, email, and in-person interactions to leave a lasting impression. We’ll break down common scoring categories, uncover missed opportunities that cost leases, and share practical techniques to elevate your presentation, follow-up, and closing skills.
Walk away with actionable strategies to improve your shop scores, strengthen your team’s performance, and create an exceptional prospect experience—every time, whether someone is shopping you… or not.